Start the letter by saying “Dear” followed by the customer’s first name. [1] X Research source If you are trying to be informal you can start the letter by saying “Hi” or “Hey” followed by the customer’s first name.
Being specific about the reason you appreciate the customer lets the customer know that you are really paying attention and focusing on him or her. Always thank the customer genuinely for their business and support as well. If you are writing to a loyal customer, you may say, “Thank you for being a loyal customer and supporting my business for many years. " If you are thanking a new customer, you may say, “Thanks you for trying out our _____. We love when new customers give us a shot. "
Mention future interactions in the closing sentence or paragraph. As an incentive to have a future interaction with a customer you can include some type of incentive in your appreciation letter like a coupon or gift card. You may say, “We look forward to seeing you again” or “I hope you to see you during the sale we are having next week. "
Carefully proofread your letter to make sure that it does not contain any errors. Always write your name after the sign off.
Unusual holidays such as “National Napping Day” or “National Pi Day” are opportunities to have fun with your customers and send a letter. [7] X Research source Unexpected letters can be short and simply say something like “We just wanted you to know how much we appreciate you/your business. "
If you are unable to write the entire letter, take the time to sign your name at the bottom of the note for a personalized touch. If you are writing the letter on behalf of a position holding member of your company, like the President or CEO, have them sign the letter in place of yourself.
You never want your customer to feel as if they are receiving a generic letter that was sent to all of the other customers. [10] X Research source Your letter may differ based on your relationship with the customer. The letter to a loyal customer of 5 years may differ from the letter to a new customer.
Even though you are writing how you would speak, use proper grammar and punctuation. Read your letter out loud once you are done writing. If it sounds like you are talking to a friend, you are on the right track.
The combination of personal pronouns and active voice helps the letter sound friendlier. Your letter will also be easier for customers to read if you use active voice. Writing in passive voice requires you to use more words to get your point across. [13] X Research source
Social media gives you an opportunity to publicly show appreciation for your customers. If you use Twitter, some companies allow you to tweet gift cards to other Twitter users.
For example, if your city is known for its barbecue, you could send a small jar of barbecue sauce from a local restaurant. You could also send a gift for your customer’s birthday or anniversary with your business.
While this option can be more expensive, it can helpful for your business in the long run. Customers will support businesses with excellent customer service. [19] X Research source [20] X Research source You may reserve the free event for frequent, longtime customers. [21] X Research source
